Pure grown Diamonds

About Us | Who We Are

Pure Choice

    Customer Focus
  • Our commitment to customers to forge trust through education, and always putting you, our customer, first.
    Harmony & Diversity
  • Our commitment to respect and celebrate every individual, everywhere.
    One Earth
  • Our commitment to sustainability and our environment.
    Integrity and Transparency
  • Our commitment to ethics, honesty, and full disclosure.
  • Our commitment and guarantee that it will never be necessary to choose between beauty and conscience.
  • Our commitment to innovation, challenging ourselves, and expanding our products and services as industry leaders.


Each Pure Grown Diamond is grown in a controlled, safe, and pristine laboratory, guaranteed free of any conflict zones worldwide.


Pure Grown Diamonds represent more than a technological advancement. We represent an increase in confidence that the diamonds our customers adorn themselves with are guaranteed to come from a source free from conflict and a strain on fragile ecosystems.

Pure Vision

Provide a choice in diamonds that are beautiful, certified, sustainable, and guaranteed conflict-free.

Pure Mission

It is our mission to remain the leader in grown diamonds by providing the highest quality, value, innovation and choice using the latest technology in an environment of honesty, transparency and fairness with our customers, employees, vendors and society at large.


Diamonds have long been among the greatest natural treasures unearthed by mankind. Their durability, beauty, and brilliance are evidence of the miracles produced by thousands of years of geological movements and processes. And yet the efforts required to bring these treasures forth from the earth have had a detrimental impact on our environment.

The spirit of sustainability is one in which mankind coexists harmoniously with our planet, never tipping the balance between that which we need to survive, and the renewable resources which we give back to the earth. Pure Grown Diamonds uses advanced technology which allows for the creation of these treasures with substantially less environmental impact than mining, which is something you can be proud to wear.


When you hold a grown diamond, you hold a diamond made more beautiful by the commitment to sustainability it represents. Growing diamonds creates significantly less environmental impact than mining diamonds.

Quality & Value

We hold ourselves to the highest standards in quality and value. Pure Grown Diamonds offer all of the beauty, brilliance and scintillation of mined diamonds, and when compared to stones of equal color, cut, clarity and carat weight, provide you with significant savings, so you will never have to choose between quality and conscience.

Supply Chain

Our diamonds are grown by a proprietary process that recreates the miracle of nature. Like mined diamonds, our grown diamonds are faceted and polished by highly skilled diamond cutters, certified by leading gemological institutes, then fashioned into elegant jewelry to be cherished for generations. As the worldís largest distributor of gem-quality grown diamonds, we guarantee a sustainable and steady supply of white and fancy colored diamonds.

Customer Service

Pure Grown Diamonds offers the convenience of shopping online with the customized experience found in a fine jewelry boutique. As such, we want you to be delighted with your purchase and your shopping experience. Our 60 day money back guarantee gives you time to make sure your purchase is perfect, but if you ever have any questions, concerns, or just want to provide feedback, we want to hear from you.